Objectives
To provide corporate branding to a new “Tucker Box” Distribution Centre in Ravenhall, Victoria with illuminated backlit signage and simultaneously provide the same at “The Esky” in Pemulwuy, New South Wales. Provide outdoor illuminated signage, sized
appropriately to ensure visibility from surrounding transportation network. The signage was to follow strict brand guidelines in how the lime appeared during daylight and to be supported with side illuminated after sunset to maintain visibility and colour consistency of the brand icon to demonstrate presence in the community.
Outcomes
Overall signage surface area
3,000mmH x 8,000mm W.The brand icon is highly visible day and night from 1,500 Metres and resonates the company image of being fresh and high quality.
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