Helping Sephora navigate
in-store marketing channels

Objectives

Sephora offers a unique shopping experience to beauty clients across the world in 2,500 stores. In December 2014 it launched its first store in Sydney, Australia and has now grown to 20 stores nationwide.  We were engaged by the marketing team to conduct an audit of new store locations to scope Point of Sale and various display areas throughout the store along with an array of various promotional material.  

Due to the last-minute nature of the promotions and store openings, we were challenged with having to ensure products were produced and delivered in a timely manner to each store while ensuring any potential freight delay was mitigated.

Outcomes

Our seamless procurement to delivery approach with a single point of contact and integrated supply chain overcame the geographical challenges around timings and reduced freight cost while maintaining quality control across various locations and output methods.

This tightly controlled procurement strategy honed into localized suppliers bound by a single quality control mechanism to ensure the same products were produced for each location, leading to cost savings and the generation of increased lead times for last minute changes.

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