Caltex key pump touch points- Woolworths rewards Double Points

Challenge

Create key touch points at Pump, Forecourt & Counter that are easily rolled out across all Caltex stores for ongoing offers.

Solution

Create key touch points at Pump, Forecourt & Counter that are easily rolled out across all Caltex stores for ongoing offers.

Outcomes

Across several campaigns there were increases of 56 - 86% on products. Which was a major success for Caltex & participating brands.